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My Portfolio

Ride Energy Drink – Brand & Can Redesign

The redesigned Ride Energy Drink brand brings a bold, modern edge while keeping the adrenaline-charged spirit of the original. The new logo features dynamic typography with sleek, angular lines, evoking speed, power, and forward motion. Its refined color palette delivers high visibility on shelves while creating an instant association with energy and performance.

Redesigned Namshi.com’s mobile app after its noon.com acquisition, enhancing UI/UX and brand appeal to elevate user experience and align with modern e-commerce trends.

Namshi

Namshi

Led creative for noon.com’s Back to School Sale across four regions, delivering cohesive visuals and directing photography to align with brand and campaign goals.

Back to school

Back to school

Ocean Bay Bistro

Ocean Bay Bistro’s brand captures serene coastal elegance with refined typography and a tranquil emblem of waves and sun. A deep, muted blue palette reflects ocean depth and authenticity, while the adaptable design ensures a strong, sophisticated presence across all touch points.

Ocean Bay Bistro

Ocean Bay Bistro

Enhanced the Noon One App with engaging visuals, gamified UI elements, and intuitive layouts to boost user experience, engagement, and conversions.

Noon one

Noon one

Black Friday Sale

Led creative direction for Noon’s Yellow Friday sale, managing cross-country teams to deliver 3,000+ assets in one month. Successfully engaged 440M+ users across the UAE, KSA, and Egypt, showcasing my strength in large-scale, high-impact campaign execution.

Black Friday Sale

Black Friday Sale

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